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Platform blogs
A live digest of the official blogs from the platforms shaping media, creators and advertising today.
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TikTok Ads
The New Opening Weekend: Transforming TikTok Engagement into Box Office Lift
TikTok partnered with LiveRamp to measure how ad exposure translates into real UK box office ticket sales, analysing 74 studies across film studios. It examines the impact of format strategy, creative variety, campaign timing, genre, and fandom communities like BookTok on driving cinema attendance and new customer acquisition for film marketers.
- Snap Newsroom 15 Years at Snap Inc. Snap CEO Evan Spiegel sent the following note to team members on September 8, 2026.
- Snap Newsroom Snapchat and HBO Max Bring the wizarding world to Life for Upcoming HBO Original Series Harry Potter and the Philosopher’s Stone New AR Lenses, Chat Wallpapers, Bitmoji fashion, and in-person experiences to roll out throughout the season
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TikTok Ads
The Modern TV Guide: How TikTok Drives Tune-In for Broadcasters and Streamers
TikTok teamed up with Samba again for 2026, this time digging into 33 UK studies, and the takeaway is pretty simple: people really are discovering what to watch on TikTok, then heading straight to the telly to watch it. The report's big themes are that mixing several ad formats together (with premium ones like Pulse leading the charge) works best, staying visible before and after a launch keeps momentum going, and TikTok is surprisingly good at winning over "Light TV Viewers."
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TikTok Ads
How agencies can improve TikTok campaign performance with better measurement
Help clients make more confident TikTok optimisation decisions with a measurement framework covering attribution, experiments, GA4 and MMM.
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TikTok Ads
How to make better campaign decisions with stronger measurement
Learn how to measure TikTok campaign performance with attribution, experiments and Google Analytics to make more confident optimisation decisions.
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TikTok Ads
How to keep client campaigns fuelled with fresh creative
Help clients keep TikTok campaigns performing through Peak season with a creative strategy built around fresh, varied content and scalable production.
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TikTok Ads
How to build a creative pipeline that keeps campaigns performing
Learn how to keep TikTok campaigns fuelled with fresh creative during Peak season, from creator content to catalog assets and AI-powered creative tools.
- Snap Newsroom Rewarding Authentic Creativity on Spotlight Spotlight recommendations will increasingly prioritize authentic, human-made creativity.
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TikTok Ads
Want better client results? Here's how to automate your campaigns
See how Smart+ Catalog Ads help agencies automate campaign decisions, reduce manual optimisation and focus on strategic growth opportunities.
- Snap Newsroom See for Yourself: Watch the SPECS Launch on September 16 We’re excited to host the launch of SPECS, our new augmented reality glasses that make computing more human, on Wednesday, September 16th in Los Angeles, California.
- Snap Newsroom Now Playing Brings Music Sharing to Snap Map Today, we're introducing Now Playing on Snap Map, a new way for Snapchatters to share what they’re listening to with friends.
- Snap Newsroom How Location Sharing Is Redefining How Friends Connect As Snap Map continues to grow, we’re excited to keep building features that help Snapchatters connect with the people they trust — wherever they are.
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Instagram
The 2026 Summer of Football: A Record-Breaking Moment Across Meta
This year’s tournament wasn’t just the biggest sporting event on the planet — it’s become one of the biggest moments in Meta’s history. From record-shattering message volumes on WhatsApp to historic reach on Instagram, the tournament is…
- Snap Newsroom Checking in on Snapchat+
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Instagram
Alerting Parents if Teens Show Signs of Distress in Conversations With Meta AI
We want teens to have age-appropriate experiences with AI and to keep parents informed if we become aware that their teen may be in distress. Today we’re announcing additional protections to help make sure that, when it comes to sensitiv…
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TikTok Ads
How to Boost Client TikTok Results Before Peak Season
Help clients avoid Peak season performance issues before they start. The TikTok campaign foundation audit every agency should run before budgets increase.
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TikTok Ads
TikTok Ads Manager 101: Getting started
Follow our step-by-step guide to set up an Ads Manager account and launch your first campaign on TikTok.
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Instagram
Instagram for TV Gets Bigger, With New Ways to Watch Together
Today, we’re expanding Instagram for TV to Samsung TVs across the US and testing new features that help people connect around what they’re watching. Whether you’re catching up on your favorite creators, laughing at reels with friends, or…
- Snap Newsroom Snapchat and OUTFRONT Media Bring Live AR Spectacle to Times Square Today, Snapchat and OUTFRONT Media debuted Crowd Created, a live AR spectacle in Times Square, with HBO Max as the official launch partner for House of the Dragon Season 3, premiering June 21.