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Platform blogs
A live digest of the official blogs from the platforms shaping media, creators and advertising today.
- YouTube How to watch YouTube FIFA Creator Cup Stream the historic YouTube FIFA Creator Cup live from Central Park this Sunday. Get the creator roster, kickoff times, and official streaming channels to watch the matc…
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YouTube
IShowSpeed to lead first-ever YouTube FIFA Creator Cup
Live streaming globally on FIFA’s Official YouTube Channel and simulcast on IShowSpeed’s YouTube channel
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TikTok Ads
WARC report: TikTok and the new creative advantage
How community signals are reshaping creative success in the age of AI
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TikTok Ads
Meet TikTok Symphony, our new Creative AI suite
Powered by generative AI, our new suite of creative solutions is designed to enhance every step of your TikTok content creation journey.
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TikTok Ads
Introducing Symphony Agent
Your AI-powered creative engine, built to make authentic, trend-driven ads at scale
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Instagram
Instagram for TV Gets Bigger, With New Ways to Watch Together
Today, we’re expanding Instagram for TV to Samsung TVs across the US and testing new features that help people connect around what they’re watching. Whether you’re catching up on your favorite creators, laughing at reels with friends, or…
- Snap Newsroom Snapchat and OUTFRONT Media Bring Live AR Spectacle to Times Square Today, Snapchat and OUTFRONT Media debuted Crowd Created, a live AR spectacle in Times Square, with HBO Max as the official launch partner for House of the Dragon Season 3, premiering June 21.
- Snap Newsroom Snap Launches New Tools for SPECS Developers Whether you’re starting from scratch or bringing work you’ve already built, new Lens Studio tools make it easier to create for SPECS
- Snap Newsroom Introducing SPECS Augmented Reality Glasses We built SPECS to bring AI assistance, work tools, entertainment, and shared experiences into the world around us, helping people create, connect, learn, and get things done while staying present.
- Snap Newsroom The FA Brings England Fans Closer to the Action on Snapchat New AR experiences and Camera Kit integrations give supporters new ways to celebrate the England national teams
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Instagram
Going All in for Global Football Fans Across Meta Apps
This summer, the world’s biggest football tournament is coming to North America, and will be discussed in real time by billions of people across our platforms. We’re partnering with creators, athletes, and teams to highlight the conversa…
- Snap Newsroom Bringing Fans Close to the World Cup on Snapchat Snapchat is creating the most immersive World Cup experience yet with creators, athletes, AR, and real-world activations
- Snap Newsroom A Friends-Only Way to Create and Share for Snapchatters Under 16 We’re beginning to roll out a new experience for Snapchatters ages 13–15: they’ll be able to create, save, and showcase Stories and Spotlight videos on a dedicated profile that is visible only to their mutually accepted friends.
- Snap Newsroom Snapchat Strengthens Position as a Leading Platform for Brand Growth in India, Witnessing 10X Advertiser Growth Snapchat today announced strong advertiser momentum in India, with the number of advertisers on the platform growing 10x over the past two years1 while the number of advertisers spending across all four quarters has tripled.
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Instagram
New 13+ Content Settings for Teen Accounts Expanding Globally on Instagram, Facebook, and Messenger
Last October, we updated Instagram Teen Accounts in the US, UK, Australia, and Canada, defaulting teens into a new 13+ content setting. Inspired by movie ratings criteria and parent feedback, this setting is designed to help teens see ag…
- Snap Newsroom Bringing Fans Closer to the Action: Snapchat’s Spring of Sports Creator-led coverage and immersive AR are bringing fans closer to the moments that matter
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Instagram
Introducing Instants: A New Way to Share in the Moment
Today, we’re introducing Instants, a new way to share photos in the moment with your Close Friends or mutual followers with just a tap. Photos you share on Instants disappear after they’ve been viewed and can’t be viewed after 24 hours.…
- Snap Newsroom Inside the First Spectacles Developer Bootcamp Last month, we welcomed 45 of our most active Spectacles developers to Snap Inc.’s Santa Monica headquarters for a full day with the engineering teams building the platform.
- Snap Newsroom Save the Date: Evan Spiegel to Speak at AWE on June 16, 2026 Snap Inc. co-founder and CEO Evan Spiegel will headline Augmented World Expo (AWE) USA 2026 with a keynote address titled “Making Computing More Human.”
- Snap Newsroom The Future of Ads Is Conversational: Introducing AI Sponsored Snaps