TIKTOK ADS / 15 POSTS
TikTok Ads
Advertising insights for brands.
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TikTok Ads
Natalie Rois - Scaled Growth Agency - Agency POV
By Natalie Rois DACH Independent Agencies Lead
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TikTok Ads
Dan Madded - Scaled Growth Agency - Agency POV
By Dan Madden UKI Independent Agency Lead
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TikTok Ads
TikTok leads future ad spend increase and ranks #1 for fun and entertaining ads
Kantar's annual Media Reactions report offers a fresh look at how TikTok is shaping media plans and connecting with audiences worldwide.
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TikTok Ads
The next evolution of TikTok brand safety and suitability
From expanded measurement and ad integrity solutions to new advertiser controls, TikTok continues to build a more transparent, measurable, and trusted advertising ecosystem.
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TikTok Ads
The New Opening Weekend: Transforming TikTok Engagement into Box Office Lift
TikTok partnered with LiveRamp to measure how ad exposure translates into real UK box office ticket sales, analysing 74 studies across film studios. It examines the impact of format strategy, creative variety, campaign timing, genre, and fandom communities like BookTok on driving cinema attendance and new customer acquisition for film marketers.
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TikTok Ads
As Scene on TikTok: How UK Entertainment Marketers Turn Culture into Conversion
Covering fandoms, #BookTok, Light TV viewers, and measurement best practices across TikTok's entertainment research (LiveRamp box office and Samba tune-in studies). TikTok is the UK's cultural home for entertainment discovery, offering marketers a playbook for turning fandom passion into ticket sales and tune-in.
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TikTok Ads
The Modern TV Guide: How TikTok Drives Tune-In for Broadcasters and Streamers
TikTok teamed up with Samba again for 2026, this time digging into 33 UK studies, and the takeaway is pretty simple: people really are discovering what to watch on TikTok, then heading straight to the telly to watch it. The report's big themes are that mixing several ad formats together (with premium ones like Pulse leading the charge) works best, staying visible before and after a launch keeps momentum going, and TikTok is surprisingly good at winning over "Light TV Viewers."
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TikTok Ads
How to make better campaign decisions with stronger measurement
Learn how to measure TikTok campaign performance with attribution, experiments and Google Analytics to make more confident optimisation decisions.
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TikTok Ads
How agencies can improve TikTok campaign performance with better measurement
Help clients make more confident TikTok optimisation decisions with a measurement framework covering attribution, experiments, GA4 and MMM.
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TikTok Ads
How to keep client campaigns fuelled with fresh creative
Help clients keep TikTok campaigns performing through Peak season with a creative strategy built around fresh, varied content and scalable production.
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TikTok Ads
How to build a creative pipeline that keeps campaigns performing
Learn how to keep TikTok campaigns fuelled with fresh creative during Peak season, from creator content to catalog assets and AI-powered creative tools.
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TikTok Ads
How to automate TikTok commerce campaigns for better performance
Learn how to automate TikTok commerce campaigns with Smart+ Catalog Ads. Discover setup tips to reduce manual optimisation and improve performance at scale.
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TikTok Ads
Want better client results? Here's how to automate your campaigns
See how Smart+ Catalog Ads help agencies automate campaign decisions, reduce manual optimisation and focus on strategic growth opportunities.
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TikTok Ads
How to Boost Client TikTok Results Before Peak Season
Help clients avoid Peak season performance issues before they start. The TikTok campaign foundation audit every agency should run before budgets increase.
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TikTok Ads
TikTok Ads Manager 101: Getting started
Follow our step-by-step guide to set up an Ads Manager account and launch your first campaign on TikTok.
