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Platform blogs
A live digest of the official blogs from the platforms shaping media, creators and advertising today.
- Snap Newsroom Rewarding Authentic Creativity on Spotlight Spotlight recommendations will increasingly prioritize authentic, human-made creativity.
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TikTok Ads
How to automate TikTok campaigns for better client performance
See how Smart+ Catalog Ads help agencies automate campaign decisions, reduce manual optimisation and focus on strategic growth opportunities.
- Snap Newsroom See for Yourself: Watch the SPECS Launch on September 16 We’re excited to host the launch of SPECS, our new augmented reality glasses that make computing more human, on Wednesday, September 16th in Los Angeles, California.
- YouTube YouTube & Kids: Therapist Georgia Dow Learn how psychotherapist Georgia Dow uses YouTube parental controls and active co-watching to teach children crucial media literacy skills while maintaining healthy scr…
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YouTube
Hank Green has the freedom of old age (and he’s using it)
At nearly 20 years old, Vlogbrothers has proven its longevity. Hank Green is using it to take risks and keep things weird.
- Snap Newsroom Now Playing Brings Music Sharing to Snap Map Today, we're introducing Now Playing on Snap Map, a new way for Snapchatters to share what they’re listening to with friends.
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YouTube
Making thumbnails easier on YouTube
New YouTube tools give creators control over Shorts thumbnails with custom uploads, desktop frame selection, and AI generation in Ask Studio.
- Snap Newsroom How Location Sharing Is Redefining How Friends Connect As Snap Map continues to grow, we’re excited to keep building features that help Snapchatters connect with the people they trust — wherever they are.
- YouTube How the world experienced the FIFA World Cup 2026™ on YouTube Explore how over 1.7 billion viewers tuned into YouTube for FIFA World Cup 2026 coverage, creator vlogs, and the first YouTube FIFA Creator Cup.
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YouTube
Dr. Becky and YouTube partner on digital parenting series
The founder of Good Inside shares how parents can set tech boundaries, build connection and lead with authority.
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Instagram
The 2026 Summer of Football: A Record-Breaking Moment Across Meta
This year’s tournament wasn’t just the biggest sporting event on the planet — it’s become one of the biggest moments in Meta’s history. From record-shattering message volumes on WhatsApp to historic reach on Instagram, the tournament is…
- YouTube One nation, infinite celebrations: How YouTube brought America’s 250th birthday to life Relive all the ways people used YouTube to engage with American history, stream the historic Artemis II lunar mission, and share backyard celebrations for the nation's 2…
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YouTube
Exploring YouTube's U.S. impact in 2025
Read findings from the 2025 US YouTube Impact Report, produced with Oxford Economics, showcasing how creator businesses support over 540,000 jobs and contribute $60 bill…
- Snap Newsroom Checking in on Snapchat+ Checking in on Snapchat+
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Instagram
Alerting Parents if Teens Show Signs of Distress in Conversations With Meta AI
We want teens to have age-appropriate experiences with AI and to keep parents informed if we become aware that their teen may be in distress. Today we’re announcing additional protections to help make sure that, when it comes to sensitiv…
- YouTube The YouTube creators bringing the hype of FIFA World Cup 2026™ straight to your feed Stepping past the sidelines, these international YouTube creators offer an exclusive look at the tournament.
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YouTube
How to convert YouTube Shorts views into long-form channel growth
Learn how to turn casual Shorts views into lasting channel growth. This step-by-step guide covers Related Videos links, dual streaming setup, and vertical live stream op…
- YouTube YouTube & Kids: Dr. Ali Mattu's tips for parents Clinical psychologist Dr. Ali Mattu shares essential advice for parents on managing screen time, using YouTube health features, and talking to kids about digital interes…
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TikTok Ads
How to improve TikTok ad performance with better data signals
Poor data signals are behind more underperforming TikTok campaigns than any creative issue. Here's the setup checklist to fix it before Peak season.
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TikTok Ads
How to Boost Client TikTok Results Before Peak Season
Help clients avoid Peak season performance issues before they start. The TikTok campaign foundation audit every agency should run before budgets increase.