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Platform blogs
A live digest of the official blogs from the platforms shaping media, creators and advertising today.
- Snap Newsroom Snap Launches New Tools for SPECS Developers Whether you’re starting from scratch or bringing work you’ve already built, new Lens Studio tools make it easier to create for SPECS
- Snap Newsroom Introducing SPECS Augmented Reality Glasses We built SPECS to bring AI assistance, work tools, entertainment, and shared experiences into the world around us, helping people create, connect, learn, and get things done while staying present.
- Snap Newsroom The FA Brings England Fans Closer to the Action on Snapchat New AR experiences and Camera Kit integrations give supporters new ways to celebrate the England national teams
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Instagram
Going All in for Global Football Fans Across Meta Apps
This summer, the world’s biggest football tournament is coming to North America, and will be discussed in real time by billions of people across our platforms. We’re partnering with creators, athletes, and teams to highlight the conversa…
- Snap Newsroom Bringing Fans Close to the World Cup on Snapchat Snapchat is creating the most immersive World Cup experience yet with creators, athletes, AR, and real-world activations
- Snap Newsroom A Friends-Only Way to Create and Share for Snapchatters Under 16 We’re beginning to roll out a new experience for Snapchatters ages 13–15: they’ll be able to create, save, and showcase Stories and Spotlight videos on a dedicated profile that is visible only to their mutually accepted friends.
- Snap Newsroom Snapchat Strengthens Position as a Leading Platform for Brand Growth in India, Witnessing 10X Advertiser Growth Snapchat today announced strong advertiser momentum in India, with the number of advertisers on the platform growing 10x over the past two years1 while the number of advertisers spending across all four quarters has tripled.
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Instagram
New 13+ Content Settings for Teen Accounts Expanding Globally on Instagram, Facebook, and Messenger
Last October, we updated Instagram Teen Accounts in the US, UK, Australia, and Canada, defaulting teens into a new 13+ content setting. Inspired by movie ratings criteria and parent feedback, this setting is designed to help teens see ag…
- Snap Newsroom Bringing Fans Closer to the Action: Snapchat’s Spring of Sports Creator-led coverage and immersive AR are bringing fans closer to the moments that matter
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Instagram
Introducing Instants: A New Way to Share in the Moment
Today, we’re introducing Instants, a new way to share photos in the moment with your Close Friends or mutual followers with just a tap. Photos you share on Instants disappear after they’ve been viewed and can’t be viewed after 24 hours.…
- Snap Newsroom Inside the First Spectacles Developer Bootcamp Last month, we welcomed 45 of our most active Spectacles developers to Snap Inc.’s Santa Monica headquarters for a full day with the engineering teams building the platform.
- Snap Newsroom Robert Downey Jr. Joins SPECS as Chief Customer Experience Officer Downey Jr. will work alongside the SPECS team to develop original content, Lens experiences, hardware collaborations, and more.
- Snap Newsroom Save the Date: Evan Spiegel to Speak at AWE on June 16, 2026 Snap Inc. co-founder and CEO Evan Spiegel will headline Augmented World Expo (AWE) USA 2026 with a keynote address titled “Making Computing More Human.”
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Instagram
New Alerts to Let Parents Know if Their Teen May Need Support
Update on August 13, 2026 at 10:30AM PT: These alerts are now available for supervising parents globally. Update on May 14, 2026 at 6:00AM PT: We’re rolling out these alerts next week to supervising parents in the EU, Brazil, and India.…
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Instagram
AI Breakthroughs, Our Most Advanced Glasses, and More: Meta’s 2025 Highlights
As 2025 comes to a close, we’re looking back at some of our biggest moments of the year. We shared our vision for personal superintelligence, broke ground on cutting-edge AI data centers, strengthened protections for teens, launched prod…
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