SNAP NEWSROOM / 25 POSTS
Snap Newsroom
Product and business updates.
- Snap Newsroom Page Today, we’re launching Spend Smarter, our new global performance platform encouraging marketers to question the familiar and think differently about where their budgets can work hardest.
- Snap Newsroom Page Whether you're turning a funny chat into an original song, giving a friend's Snap a creative AI-enhanced or creating your own custom caption font, Lens+ unlocks new ways to bring conversations and creativity to life.
- Snap Newsroom Making Computing More Human with SPECS Today, we're showing what you can do with SPECS, including new augmented reality (AR) experiences, SPECS Intelligence, innovative partnerships across industries, a new charging case with cellular connectivity, and SPECS First Look at Wes…
- Snap Newsroom How Visionaries Are Bringing SPECS to Life Today, we’re introducing the experiences developed through these collaborations, from the books they love and games they grew up with, to the ways they unwind, find inspiration, and make music.
- Snap Newsroom Introducing SPECS Intelligence Today, we introduced SPECS Intelligence, a new anticipatory AI service designed to work across iPhone, Mac, and SPECS augmented reality (AR) glasses.
- Snap Newsroom New Ways to Work with SPECS for Enterprise Today, we’re sharing new partnerships to enable SPECS AR glasses for enterprise, including new computing capabilities for field service, remote support, and retail.
- Snap Newsroom Making Plans IRL Just Got Easier on Snapchat Helping friends turn conversations into real-world meet-ups
- Snap Newsroom 15 Years at Snap Inc. Snap CEO Evan Spiegel sent the following note to team members on September 8, 2026.
- Snap Newsroom Snapchat and HBO Max Bring the wizarding world to Life for Upcoming HBO Original Series Harry Potter and the Philosopher’s Stone New AR Lenses, Chat Wallpapers, Bitmoji fashion, and in-person experiences to roll out throughout the season
- Snap Newsroom Rewarding Authentic Creativity on Spotlight Spotlight recommendations will increasingly prioritize authentic, human-made creativity.
- Snap Newsroom See for Yourself: Watch the SPECS Launch on September 16 We’re excited to host the launch of SPECS, our new augmented reality glasses that make computing more human, on Wednesday, September 16th in Los Angeles, California.
- Snap Newsroom Now Playing Brings Music Sharing to Snap Map Today, we're introducing Now Playing on Snap Map, a new way for Snapchatters to share what they’re listening to with friends.
- Snap Newsroom How Location Sharing Is Redefining How Friends Connect As Snap Map continues to grow, we’re excited to keep building features that help Snapchatters connect with the people they trust — wherever they are.
- Snap Newsroom Checking in on Snapchat+
- Snap Newsroom Snapchat and OUTFRONT Media Bring Live AR Spectacle to Times Square Today, Snapchat and OUTFRONT Media debuted Crowd Created, a live AR spectacle in Times Square, with HBO Max as the official launch partner for House of the Dragon Season 3, premiering June 21.
- Snap Newsroom Snap Launches New Tools for SPECS Developers Whether you’re starting from scratch or bringing work you’ve already built, new Lens Studio tools make it easier to create for SPECS
- Snap Newsroom Introducing SPECS Augmented Reality Glasses We built SPECS to bring AI assistance, work tools, entertainment, and shared experiences into the world around us, helping people create, connect, learn, and get things done while staying present.
- Snap Newsroom The FA Brings England Fans Closer to the Action on Snapchat New AR experiences and Camera Kit integrations give supporters new ways to celebrate the England national teams
- Snap Newsroom Bringing Fans Close to the World Cup on Snapchat Snapchat is creating the most immersive World Cup experience yet with creators, athletes, AR, and real-world activations
- Snap Newsroom A Friends-Only Way to Create and Share for Snapchatters Under 16 We’re beginning to roll out a new experience for Snapchatters ages 13–15: they’ll be able to create, save, and showcase Stories and Spotlight videos on a dedicated profile that is visible only to their mutually accepted friends.
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