Social News

📱Digital platforms are not just the future of news consumption, they’re the present. Recent Ofcom survey data shows their growing importance, but despite this, the output still feels very traditional. How can we tune the output to capitalise on the shift…

1️⃣ Know your audience: Social is even more important for 16-34s with 75% using it (for 55+, a mere 28%). This isn’t just about age, it’s about relevance. Use relevant talent but don’t just give them the pop-culture slot, let them tackle the serious stuff in a way that resonates with their peers.

2️⃣ Tailor your storytelling: Each platform has its own language. A TikTok video isn’t a Facebook post isn’t a Tweet. Learn what works where, and craft your stories accordingly. The data is out there, use it as a starting point and then test and learn. It’s all about presenting your story in a way that feels natural for the platform.

3️⃣ Repeat, repeat, repeat: News is a living entity. It grows, it changes, it evolves. Don’t just drop a story once it’s out there. Update it, republish it, republish it again! Especially on micro formats, these platforms thrive on high volumes.

📰 Print newspapers? They didn’t even crack the top 5 (just 22%). And podcasts? Even lower at 12%!

It’s time we fully embrace new platforms as a mainstay of how content is consumed. Strategies need to be adapted in a way that truly meets our audience where they are. 🚀