ARCHIVE / 51 POSTS
Writing
Commentary and notes on media, platforms and digital content.
- Is the music channel dead? Matt Rennie, managing director at The Box Plus Network, explains why music channels are still a “healthy business” despite a shift towards streaming. https://www.cnbc.com/video/2015/05/20/is-the-music-channel-dead.html
- It’s all about the power… We wrestle with the BIG issues here at Box (someone has to!). Of course they’re all great but which one is the greatest? Using complex algorithims to combine things like amount of cash, social prowess, media support and sellability (can they sell stuff), we work……
- Freemium just needs more ads It would be madness to remove the free tier of freemium services - getting consumers directly into a pay model is so so tough. That said, the current balance isn't right. The quality and quantity of ads is not right, but they possibly also lack……
- Music TV still a draw for advertisers, insists 4Music boss Music TV channels must diversify their content and work across digital platforms if they are to continue attracting viewers and advertisers, the boss of 4Music and Kerrang! has said. Matt Rennie, managing director of The Box Plus Network, which owns seven music channels in total,……
- Becoming The Box Plus Network So today is the day. We’ve been planning this for quite a while, in fact it’s probably just about a year ago that we first mentioned the idea to rebrand the business, and now we’re here. The business has been known as Box Television for……
- Box 2014 Results Wow, what a year. We’ve had record numbers pretty much across the board and we're STILL the UKs biggest music video network! From my point of view there’s a few key things that have driven our success in 2014; an amazing team who not only……
- Monetising online (music) video… Interesting piece of analysis from OpenSlate/VentureBeat on the earning power of the top YouTube channels. Number 2 in the list is the Taylor Swift Vevo channel with what seems an impressive 341m video views per month or 4Bn (!?!) views a year. Whilst impressive numbers,……
- 4Music Big Mix Live I’m still buzzing after our second live show last night. Our resident 4Music DJ, Shortee Blitz, smashed another set out of the park crunching together some bad ass tunes whilst whipping up a social media storm that, at one point, had us trending #1 worldwide……
- Spotify and Box TV Launching Top 40 TV Show Leading UK music video tv channel Box TV is bringing Spotify to what used to be the small screen aka the television. In what is apparently just the beginning of a partnership, the two are launching "The Official Box+ Streaming Chart" which is described as……
- UK Music Video Awards Last week I had the unexpected pleasure of attending the UK Music Video Awards. I say unexpected as I was completely surprised by how inspiring the night was - these things are usually so dull. It’s the awards for the all the people who make……