The Box Plus Network, a joint venture between Channel 4 and Bauer Media, has launched two new linear TV channels – Box Hits and Box Upfront.
The UK music video network has also introduced a new social-first digital channel, called BeBox.
Box Plus Network said that the launches are designed address the “changing dynamic in youth media consumption,” consolidating its linear TV proposition and tapping new audiences with the BeBox digital offer.
Box Hits will feature “the most popular hits of the last few years” while Box Upfront will showcase new and emerging artist talent alongside new music from established artists.
BeBox will target the company’s core audience of “mainstream 16–24 year olds” with music and pop culture content across multiple digital platforms, led by social media.
FULL ARTICLE HERE: https://www.digitaltveurope.com/2016/05/20/box-plus-network-launches-new-uk-music-channels/
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